SOMA HAIR TECHNOLOGY

Hair Care Does Not Need To Be Complicated. In this day and age of fancy new ads and ambiguous label claims from companies promising to extend color life, fix hair with chemicals using long elaborate names and patented protein complexes, it's hard to understand what's really going on. Let's start with some actual truths.

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(KERATIN PROTEIN) Your hair is Keratin Protein. The best way to repair and protect your hair is to put Keratin Protein back into it. This is called permanent conditioning. The thing about Keratin Protein is it's expensive, which is why many manufacturers replace it with less costly ingredients. Unfortunately, these ingredients really only coat the hair and do nothing to improve the actual health of your hair.

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(PH RANGE OF 4.5 TO 5.5) Your hair naturally has a pH range of between 4.5 to 5.5. When you maintain your hair with products in this pH range you keep the hair cuticle closed- locking in your color, maintaining moisture in your hair, and reducing frizz. This fact is the basis of the whole professional haircare industry!

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(ALCOHOL) Lastly, stay away from alcohol (SD) as much as possible. Other than hairspray, your finishing and styling products should be Alcohol-Free or at a minimum level. Why? Simply because alcohol removes color and moisture from your hair.